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Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership

By :Kevin Tran Sept 16, 2018 This is a preview of the Esports Audience (2018) premium research report from Business Insider Intelligence. To learn more about the esports ecosystem, along with it’s rapidly growing audience and viewership, click here. Current subscribers can read the report here. Esports, which is short for electronic sports, refers to competitive video gaming watched […]

Kaspersky launches anti-cheat solution for pro-e-sports tournaments

Because gaming cheats are not all that different from malware, Kaspersky launches e-sports anti-cheat solution By Catalin Cimpanu Sept. 11, 2019 Zero Day Cybersecurity software maker Kaspersky Lab, one of the biggest antivirus makers today, launched this week an anti-cheat solution for organizers of professional e-sports tournaments. Currently, Kaspersky’s anti-cheat solution supports two games — Counter-Strike: Global Offensive […]

Twitch kicks off partnership with the Raiders & Allegiant Stadium

Sep 09, 2019  Raiders.com SAN FRANCISCO – Twitch, the leading service and community for multiplayer entertainment, today announced a partnership with the Raiders as a founding partner of Allegiant Stadium in Las Vegas starting in 2020. The partnership will include a Twitch-branded lounge in the lower level of Allegiant Stadium, featuring interactive elements that are native […]

ESPORTS ON TV: WHERE TO WATCH COMPETITIVE GAMING ON TELEVISION

BY GIANFRANCO CAPOZZI Sept. 6, 2019 esportsbets.com If you want to watch esports, then you will probably go to streaming platforms like Twitch, Mixer or YouTube. But as competitive gaming grows in popularity, there have been growing numbers of traditional television broadcasting networks who have started to show esports. However, there remain many concerns about how […]

Puma Inks Two-Year Sponsorship of Oceanic Team ORDER

 by Andrew Hayward Sept. 4, 2019 Esports Observer Apparel brand Puma has announced a two-year sponsorship of ORDER. ORDER players will wear Puma gear as part of the deal, which is exclusive within Australia. Puma also sponsors Cloud9 and is working on a broad retail rollout for team-branded apparel. After signing its first team sponsorship deal […]

WISE Ventures And Wilf Family To Join Future Of Call of Duty esports, Bring Professional Gaming To Minnesota

WISE Ventures July 3, 2019 EAGAN, Minn., July 1, 2019 /PRNewswire/ — WISE Ventures, under the leadership of the Wilf Family, has reached an agreement with Activision Blizzard to field a Minnesota-based team in the forthcoming franchised Call of Duty esports league. “Esports and competitive gaming has clearly emerged as a major force in the sports and entertainment […]

Milken-Backed Immortals Makes Esports’ First $100 Million Deal

By Christopher Palmeri June12, 2019 Immortals Gaming Club, an esports business backed by Meg Whitman and the family of Michael Milken among others, acquired Infinite Esports from two of the owners of the Texas Rangers baseball team, marking what the buyers said is the industry’s first $100 million deal. The transaction merges Los Angeles-based Immortals, best […]

ESPN announces EXP esports event series

ESPN.com June 5, 2019 ESPN announced on Wednesday the creation of EXP, a new gaming series featuring esports competitions at ESPN-owned events, which kicked off in May at the first-ever Collegiate Esports Championship. Through a collaboration with Electronic Arts, Apex Legends will continue the EXP series at two ESPN events this summer: the 2019 ESPYS […]

Fortnite Bundle Features Nike Air Jordans in First Real-Life Brand Partnership

By: H.B. Duran May 24, 2019 The eSports Observer Fortnite’s latest bundle, “Hang Time,” includes Air Jordan character outfits and shoes. A new game mode called “Downtown Drop LTM” offers challenges in which players collect coins. Previous brand partnerships have included films such as John Wick and The Avengers, but “Hang Time” marks the first time skins reflect […]

RefRatings: Where Sports Fans Make the Call

New App Provides Fan Forums and Real-Time Voting On Game-Day Officiating LOS ANGELES – April 23, 2019 – PRLog — The 2018-19 NFL Playoffs were clouded in controversy and the NBA Playoffs are now in full swing and starting on the same path. Emotions are high as the Warriors attempt to be the first team since the Los Angeles Lakers […]

eSports.com AG Files for Insolvency

By: Andrew Hayward April 3, 2019 eSports Observer eSports.com AG, a German content website and cryptocurrency effort, has filed for insolvency. Last year, the company sponsored Counter-Strike: Global Offensive team Astralis to the tune of $2M USD over three years. A recent partnership with ProSiebenSat.1 will not be “directly affected by the insolvency,” according to a representative […]

Drake invests in esports betting startup Players’ Lounge

By: Lucas Matney March 29, 2019 Tech Crunch Drake’s latest collaboration isn’t with Kanye or Kendrick, it’s with Marissa Mayer. The rap superstar has joined a bevy of Silicon Valley investors, including Strauss Zelnick, Comcast, Macro Ventures, Canaan, RRE, Courtside and Marissa Mayer, to fund Players’ Lounge, an esports startup looking to pit gamers against each […]