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Milken-Backed Immortals Makes Esports’ First $100 Million Deal

By Christopher Palmeri June12, 2019 Immortals Gaming Club, an esports business backed by Meg Whitman and the family of Michael Milken among others, acquired Infinite Esports from two of the owners of the Texas Rangers baseball team, marking what the buyers said is the industry’s first $100 million deal. The transaction merges Los Angeles-based Immortals, best […]

ESPN announces EXP esports event series

ESPN.com June 5, 2019 ESPN announced on Wednesday the creation of EXP, a new gaming series featuring esports competitions at ESPN-owned events, which kicked off in May at the first-ever Collegiate Esports Championship. Through a collaboration with Electronic Arts, Apex Legends will continue the EXP series at two ESPN events this summer: the 2019 ESPYS […]

Fortnite Bundle Features Nike Air Jordans in First Real-Life Brand Partnership

By: H.B. Duran May 24, 2019 The eSports Observer Fortnite’s latest bundle, “Hang Time,” includes Air Jordan character outfits and shoes. A new game mode called “Downtown Drop LTM” offers challenges in which players collect coins. Previous brand partnerships have included films such as John Wick and The Avengers, but “Hang Time” marks the first time skins reflect […]

RefRatings: Where Sports Fans Make the Call

New App Provides Fan Forums and Real-Time Voting On Game-Day Officiating LOS ANGELES – April 23, 2019 – PRLog — The 2018-19 NFL Playoffs were clouded in controversy and the NBA Playoffs are now in full swing and starting on the same path. Emotions are high as the Warriors attempt to be the first team since the Los Angeles Lakers […]

eSports.com AG Files for Insolvency

By: Andrew Hayward April 3, 2019 eSports Observer eSports.com AG, a German content website and cryptocurrency effort, has filed for insolvency. Last year, the company sponsored Counter-Strike: Global Offensive team Astralis to the tune of $2M USD over three years. A recent partnership with ProSiebenSat.1 will not be “directly affected by the insolvency,” according to a representative […]

Drake invests in esports betting startup Players’ Lounge

By: Lucas Matney March 29, 2019 Tech Crunch Drake’s latest collaboration isn’t with Kanye or Kendrick, it’s with Marissa Mayer. The rap superstar has joined a bevy of Silicon Valley investors, including Strauss Zelnick, Comcast, Macro Ventures, Canaan, RRE, Courtside and Marissa Mayer, to fund Players’ Lounge, an esports startup looking to pit gamers against each […]


By Matt Foley March 7, 2019 OZY It was a simple session of Fortnite: Battle Royale, but the players were anything but normal. Hip-hop biggies Drake and Travis Scott were on esports megastar Tyler “Ninja” Blevins’ Twitch stream. Their March 2018 session broke records on the Amazon-owned platform, with over 600,000 concurrent viewers watching. That famous […]

100 Thieves adds former Activision exec as its e-sports empire grows

By Andrew Webster  Feb 20, 2019 The Verge It’s been a busy few months for 100 Thieves. In October, the e-sports group participated in the League of Legends world championship in its first year of existence, and later that month Drake and producer Scooter Braun signed on as co-owners. Since then, the company has continued to expand, […]

Global esports revenues to top US $1 billion in 2019

By: Trent Murray Feb 12, 2019 Esports Observer Newzoo’s 2019 Global Esports Market Report projects that worldwide esports revenues will hit $1.1B USD this year, with North America accounting for $409.1M. The report projects that 82% of total revenue will come from brand investments. According to Newzoo, total esports revenues in 2018 reached $865M. Gaming […]

With big ambitions, and tighter security, Madden NFL esports scene moves on from Jacksonville shooting

By Noah Smith February 5 2019 Washington Post REDWOOD CITY, Calif. — Two city police cars stalked the venue’s parking lot. An officer guarded the door. Inside, airport-style security greeted all entrants. A seated woman reviewed driver’s licenses and issued wristbands while a man with an earpiece and military bearing kept careful watch, backed up by several other […]

Marquette announces that esports will be a varsity sport next year

Marquette University has announced it will offer esports as a varsity sport in fall of 2019. University president Michael Lovell made the announcement in his annual address Wednesday, and John Steppe of the Marquette Wire published the story first. “Being named after an explorer means it’s in Marquette’s DNA to define the opportunities of tomorrow and […]

eSports Through Gaming History

Playing video games has not been so long ago seen only as a way to entertain yourself and kill some time. However, the advancement in technology and the popularity of these games turned into what people call eSports, a series of organized competitions where the best gamers in the world play popular games against each […]