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NASCAR launches youth esports series on iRacing

By Official NASCAR Release May 9, 2018 NASCAR DAYTONA BEACH, Fla. — NASCAR announced today the formation of a youth esports racing series, the first esports competition created to attract and identify young talent. The series will be hosted on iRacing, the world’s premier racing simulation platform. NASCAR’s youth esports series establishes an easily accessible entry point to real-world […]

Understanding the eSports community: What brands need to know

By Charlotte Rogers  May 8, 2018 Marketing Week Brand interest in eSports is set to reach new levels of excitement in 2018. High profile brands from Mercedes-Benz, Gillette and Red Bull to HP and Intel have all carved out sponsorship and partnership deals that are helping their brands reach the highly engaged and largely millennial eSports fanbase. […]

Kent State University Launches its eSports Program to Attract Gamers

By KABIR BHATIA  May 7, 2018 WOSU Kent State held its first eSports tournament on Saturday, complete with play-by-play announcers, fans in the stands and an online stream of the six-person teams playing the shoot-em-up game “Overwatch.” Steve Toepfer is a professor of human development who is coordinating the school’s program. He says there has been some pushback from […]

FINAL FANTASY 7, TOMB RAIDER AMONG 2018 WORLD VIDEO GAME HALL OF FAME INDUCTEES

BY HOPE CORRIGAN May 4, 2018 IGN his year Spacewar!, John Madden Football, Tomb Raider, and Final Fantasy 7 are added to the list which brings new games into the fold annually to recognize their sustained popularity or impact. Spacewar! for instance, was not added for commercial success but for its contribution in launching the industry and changing the way […]

Taking control: Why brands are seizing the eSports opportunity

By Charlotte Rogers May 2, 2018 Crowds of screaming fans sit glued to their seats for hours on end, watching their favourite players take on the competition in an all-out battle for supremacy. No, this isn’t the SuperBowl or the World Cup Final, it’s the rapidly expanding world of eSports. And with a loyal army of highly […]

Imagine Dragons Invests in Esports Company ReKTGlobal and Team Rogue

By: By Stefanie Fogel May 1, 2018 Variety Members of the rock band Imagine Dragons now own a stake in competitive gaming company ReKTGlobal and co-own Las Vegas-based esports team Rogue alongside musician Steve Aoki, ReKTGlobal announced Tuesday. Imagine Dragons is no stranger to the esports scene. It wrote and performed the song “Warriors” in 2014 for the “League of Legends” World Championships in Seoul. Band […]

K-Swiss and Immortals Are Creating the First-Ever Esports Sneaker

By Stefanie Fogel April 27, 2018 Variety Footwear brand K-Swiss is teaming up with esports organization Immortals to launch the first-ever signature sneaker for a professional gaming team. The shoe is based on K-Swiss’ Kompass line and features accents of Immortals’ signature colors, cyan and black, along with its warrior helmet logo. It also has K-Swiss’ hallmark five stripes along with its new Surge dual-density […]

European Mobile Network Vodafone Sponsors ESL’s Biggest Esports Events

BY: Mike Stubbs  April, 26th 2018 Forbes ESL has announced that mobile network Vodafone has become the latest sponsor of the biggest esports events the company produces, including the likes of the ESL One Birmingham Dota 2 Major and ESL One Cologne. The deal will see Vodafone’s name and branding shown on broadcasts for Intel Extreme Masters, ESL One and […]

Tencent to invest $15 million in Fortnite esports in China

By: Jacob Wolf April 24, 2018  ESPN Tencent has acquired exclusive distribution rights to popular battle royale game Fortnite and will invest a total of 100 million Chinese yuan ($15.75 million) on esports, marketing and infrastructure in China, the company announced at its UP2018 Conference in Beijing on Monday. The deal comes as Tencent continues to expand its […]

A New Esports Arena Brings the World of Competitive Video Games to Oakland

By Alex Handy April 23, 2018 East Bay Express The competitive video game scene is on fire right now. Originally powered by the growth of Twitch.tv, a popular site where viewers can watch gamers play live, the market for esports has become a busy place over the past five years. Popular games like League of Legends and Dota 2 offer million-dollar prizes to […]

Esports’ Immortals signs Mountain Dew as sponsor

By I-Chun Chen  April 20, 2018 L.A. Biz Lionsgate-backed esports organization Immortals has entered a sponsorship deal with Mountain Dew, making the brand the official beverage partner of Immortals. The deal calls for Los Angeles-based Immortals, Lionsgate (NYSE: LGF.A, LGF.B) and PepsiCo’s Mountain Dew (NASDAQ: PEP) to collaborate on multiple content initiatives, including an unscripted esports pilot featuring a […]

Twitch Locks Up NBA 2K League Exclusive Live-Streaming Esports Rights

By Todd Spangler April 19, 2018 Variety A lineup of nearly 200 games in the NBA’s fledgling hoops esports league this year is coming to Twitch. The NBA 2K League announced a multiyear pact with Twitch that includes live broadcast rights to all games. Under the terms of the pact, Amazon-owned Twitch has exclusive live rights to the NBA 2K League’s inaugural 2018 season, which tips […]