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A New Esports Arena Brings the World of Competitive Video Games to Oakland
By Alex Handy April 23, 2018 East Bay Express The competitive video game scene is on fire right now. Originally powered by the growth of Twitch.tv, a popular site where viewers can watch gamers play live, the market for esports has become a busy place over the past five years. Popular games like League of Legends and Dota 2 offer million-dollar prizes to […]
Esports’ Immortals signs Mountain Dew as sponsor
By I-Chun Chen April 20, 2018 L.A. Biz Lionsgate-backed esports organization Immortals has entered a sponsorship deal with Mountain Dew, making the brand the official beverage partner of Immortals. The deal calls for Los Angeles-based Immortals, Lionsgate (NYSE: LGF.A, LGF.B) and PepsiCo’s Mountain Dew (NASDAQ: PEP) to collaborate on multiple content initiatives, including an unscripted esports pilot featuring a […]
Twitch Locks Up NBA 2K League Exclusive Live-Streaming Esports Rights
By Todd Spangler April 19, 2018 Variety A lineup of nearly 200 games in the NBA’s fledgling hoops esports league this year is coming to Twitch. The NBA 2K League announced a multiyear pact with Twitch that includes live broadcast rights to all games. Under the terms of the pact, Amazon-owned Twitch has exclusive live rights to the NBA 2K League’s inaugural 2018 season, which tips […]
