Fortnite Bundle Features Nike Air Jordans in First Real-Life Brand Partnership
- Fortnite’s latest bundle, “Hang Time,” includes Air Jordan character outfits and shoes.
- A new game mode called “Downtown Drop LTM” offers challenges in which players collect coins.
- Previous brand partnerships have included films such as John Wick and The Avengers, but “Hang Time” marks the first time skins reflect items that can also be purchased in real life.
Nike’s Air Jordan brand has partnered with Epic Games for a branded activation inside Fortnite . The Hang Time bundle includes Jumpman-branded character outfits and a skateboarding themed challenge mode called Downtown Drop LTM. The activation is Fortnite’s first fashion partnership.
The Hang Time bundle costs 1,800 V-Bucks (in-game currency), which equates to roughly $20 USD. It includes the Air Jordan branded Grind and Clutch outfits as well as a challenge pack unique to the set.
A challenge mode called Downtown Drop LTM by Jordan was designed for Fortnite by creative artists NotNellaf & Tollmolia. Free to all players, the skateboarding themed mode allows players to collect coins by navigating a terrain of urban streets and jumps.
This is not the first time Epic Games has partnered with brands for activations within Fortnite. Last year, Marvel Studios promoted Avengers: Infinity War by putting the film’s villain Thanos inside the game. In April, for the release of Avengers: End Game, the collaboration continued by adding superhero weapons such as Captain America’s shield and Iron Man’s gloves.
For John Wick 3, the franchise’s Continental Hotel appeared in-game as well as themed skins and a competitive mode called “Wick’s Bounty.”
Unlike the film promotions, however, character skins in “Hang Time” represent real-life products that players can go out and buy.
Nike is making moves to expand outside of traditional sports and fashion. The company recently became the official apparel and shoe partner for China’s League of Legends Pro League and signed an endorsement deal with Royal Never Give Up (RNG) League of Legends player Jian “Uzi” Zihao.